William Hill Sportsbook Review

  • 4.2Rating

As part of our Sportsbook Reviews series, we review a global giant in the sportsbook arena – William Hill. The first British bookmaker to receive an operating license in Nevada, they have now launched into New Jersey, both with a physical and online presence. This review provides an overview of key information when using William Hill, its key features, strengths and drawbacks. You can also opt to compare other sportsbooks with our Sportsbook Comparisons.

  • Experienced sportsbook
  • Clean, easy to use interface
  • iOS and Android compatible

William Hill Sportsbook Summary

One of the behemoths of the industry, William Hill was founded in the United Kingdom in 1934, and now employs over 16,000 people in its main offices around the world. Expanding into numerous different countries across the globe, William Hill first entered the US arena in Nevada in 2012 – the only state in which it was legal to do so then. Following the legalisation of gambling in New Jersey, William Hill quickly acquired a physical presence in the form of Monmouth Park Racetrack and Ocean Resort Casino, and now has expanded into the online realm.

Operates In

  • Sportsbook expected soon
  • Live

Deposit and Withdrawal Methods

  Deposit Withdrawal
Bank Transfer
William Hill PrePaid Card
William Hill Nevada Sports Book and Betting Kiosks

Wagering and Site Info

Minimum Withdrawal $20 (N/A at Sportsbook)
Minimum Deposit $20
Sign-Up 21 years old +, New Jersey, Basic Personal Information, government issued ID & proof of address, social security number, selfie
Languages English
Odds Format American
Sports Offered Auto Racing, Baseball, Basketball, Fighting, American Football, Golf, Hockey, Soccer, Tennis
Other markets include some Cricket events and some Rugby events.


Checkout how William Hill compares to other sportsbooks odds at geniusodds.com

Strengths and Other Features

  • Interface

    Given William Hill is an experienced player in this industry, the user experience is as clean and neat as you would imagine. The bet slip is well organised, with the option to create a parlay appearing when multiple wagers are selected, as well as a teaser when eligible, which is accompanied by an explanation of what a teaser is. The tabs make navigation straight forward for the user, with every sport accessible at all times. A banner at the top of the page highlights some featured events and futures bets.

  • Mobile Capabilities

    The mobile app is available for both Android and iOS, and provides an easy to use platform for the consumer – with the app very well received in user ratings. The app has the same look and feel as the desktop site and does really well in not feeling cluttered or busy with an overall engaging design. There is a carousel for a variety of sports and a number of menus to make it easy for the user to choose where to go.

  • Sports Offered

    Though it is one of the biggest bookmakers globally, the New Jersey William Hill hasn’t quite adopted a huge range of sports just yet. All the major ones are there, but some such as cycling don’t feature at all, whilst cricket only has some individual futures events.

  • Support

    William Hill has 24/7 live chat, as well as an email and phone support system. It also rather than just providing a queue number provides an estimated time until being served, which is a useful addition to easing customer frustration.

  • Types of Wagers Offered

  • The Verdict

    Given its stature globally, and the fact that it was already in the US online sportsbook sphere, William Hill was always set to make an impact in New Jersey. Its overall desktop and mobile interface is definitely a key strength of the brand, with an easy to navigate system and an overall aesthetically pleasing design.

    There is coverage of the major sports in the US, however it’s a tad disappointing that there isn’t the ability to bet on more global sports such as cricket to the extent you can with other sportsbooks in New Jersey. The markets also aren’t quite as extensive as some of the others, however there are some interesting prop bets available and isn’t a huge drawback to using William Hill as a sportsbook.

    The bonuses provided aren’t competitive in comparison to the leaders in the market, with $50 only being offered once $50 worth of bets are placed, in comparison to SugarHouse who offer up to $250 matched. Furthermore, William Hill does not provide users the ability to cash out of their bets early, which has been adopted by many of the leading sportsbooks already in New Jersey.

    Overall however William Hill remains a strong presence in the online sportsbook industry and it is no different in New Jersey.


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